Case studies
Some of the many projects we have been delighted to deliver for our clients.
Nationwide: Improving physical and sensory in-branch experiences
Inclusive research
Client:
Nationwide Building Society
Industry:
Financial Services
Channel:
Built Environment and In-Store Digital
Goal:
This project, conducted in 2025, focused on a range of different physical branch environments to understand both successful elements and any digital and physical barriers for people with a wide range of disabilities.
Inclusive research into an AI-infused voice activated tool for job seekers with disabilities
Inclusive Innovation
Client:
Zammo
Industry:
Workplace
Channel:
Digital, Voice UI
Goal:
The aims of our research were to better understand the habits, pain, points, and opportunities present for jobseekers with disabilities, and to understand whether Voice-First conversational UI had the potential to address inequalities in the job search/application process.
Informing a fun, authentic beverage television advert
Inclusive design
Client:
Guinness
Industry:
Food and Beverages
Channel:
Communications
Goal:
To ensure that the narrative with a disabled lead character was in line with the experiences of blind football lovers in East Africa. To help “bring it to life” informing an authentic, rich vibrancy of the experience of watching football with your brother and friends.
Gathering perspectives from the global community
Inclusive design
Client:
Valuable 500
Industry:
Third Sector
Channel:
Digital, Communications
Goal:
The Valuable 500 with developing new branding and considering strategic proposition options for the future. They wished to ensure that the perspectives of a broad range of people across the disputed community inform these important strategic decisions.
Audience of the Future innovation
Customer service
Client:
Innovate UK / Channel 4
Industry:
Entertainment
Channel:
Digital / Immersive
Goal:
Understanding the opportunities to extend the appeal and inclusive capacity of immersive mediums for TV audiences to all users.
NHS Test and Trace App disability inclusive insight and design support
Inclusive design
Client:
Department of Health and Social Care / Zuhlke Engineering
Industry:
Health
Channel:
Digital app
Goal:
To ensure that the app is understandable and usable by all including those with additional needs, specific considerations related to COVID or adaptive approaches to access and engage with content.